Quick answer: This error means a PHP script ran longer than the server's max_execution_time limit (often 30 seconds) and was stopped - common during imports, updates, or backups. Fix it by raising the time limit in PHP settings, and address the slow operation itself, such as a large import or an inefficient plugin.
Increase max_execution_time where your host lets you edit PHP settings:
max_execution_time = 300
In cPanel use the MultiPHP INI Editor; in Plesk use PHP Settings for the domain. You can also add set_time_limit(300); context via a .user.ini or, on Apache, php_value max_execution_time 300 in .htaccess.
A high limit is a workaround, not a cure. If a specific import or plugin routinely times out, break large imports into smaller batches, and review whether a heavy plugin is the real bottleneck.
Timeouts also happen when the server is short on memory or CPU. Raising the memory limit and ensuring adequate resources helps long-running tasks complete.
Is a higher time limit safe?
Moderately higher is fine for admin tasks, but very long limits can let a stuck process tie up resources. Fix the underlying slow task where possible.
Why does it happen during backups or imports?
Those process a lot of data at once; batching or a more efficient tool avoids the timeout.
On SoftSys managed WordPress hosting PHP limits are set generously and our team raises them further on request, so routine tasks complete without timing out.